Writing sales copy to convert your offer... So you don't have to.

Helping coaches, offer owners, and creators win at copy across the entire funnel. Like hiring a door-to-door salesman but without the hard sell.

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Your deliverability is
in the drain

You’re sending emails, but let’s be honest—are they even landing? Or are they sitting in spam folders, unread and unloved, like bad poetry in high school? Low open rates, poor clicks, and zero conversions—it’s not just frustrating; it’s a death sentence for your ROI.Here’s the thing: it’s not your offer—it’s how you’re saying it (or not saying it, if no one’s seeing it). Poor deliverability is draining your revenue faster than a leaky faucet, and every missed inbox is a missed opportunity.

You hired no name brand copywriters

Maybe you found someone on Fiverr or Upwork, lured in by promises of champagne results on a soda budget. No shame—I’ve been there (and for the record, I am Top 1% on Upwork, Expert Vetted with a 100% Success Rate).But what did you get? Off-brand, cliché-riddled copy that doesn’t even recognize your business in the mirror. Sure, saving money seemed smart—until it started draining your sales, credibility, and precious time. Now, you’re back to square one, hiring someone else and starting over. Good times, right?

You try to do it all

You decided to play copywriter, stepping out of your lane and straight into chaos. Now, you’re juggling so many hats, the circus is sending recruitment letters. Five hours later, staring at a blinking cursor, you’re thinking: Was this really worth it?Sure, you could push through or wave the white flag and skip it altogether... only to cry in bed after watching Alex Hormozi talk about how much revenue you’re leaving on the table by ignoring email. Shouldn't you be living your best life on some exotic island?

Expert Vetted Top 1% Upwork

6-Figure months for DTC brands via email

20% revenue increase from deliverability

Michael Walker II,
Cheat Codes, CMO(former)

"Our audience responded really well to Philipp's writing style. He understands exactly what we need and delivers copy that’s on-point and gets results. He’s reliable, easy to work with, and consistently exceeds expectations. Highly recommend."

Shane Scholefield,
Founder at Magic Web

"Philipp set up extended email sequences in Klaviyo that allowed us to capture more sales later on in the funnel. His approach was thoughtful and effective, delivering exactly what we needed. I highly recommend his work."

Michelle Wong,
Founder at Bizzee Bee(Former), Coach

"Philipp was super quick and helpful. Highly recommend working with him! He picked up on my voice and message quickly and delivered amazing sales copy for my landing page"

Services

The things I do to help you do your thing...

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Case Studies

From Stuck to Soaring: How I Helped Clients Break Through and Thrive.

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The Process!

It's as easy as

1.

Have an Idea (or Not)

Got a vision? Great. Don’t? Even better. All you need is the desire to grow. If you’re not sure what you need, you don’t need to worry—that’s where I shine.

2.

Book a Call (Make My Day)

Picture this: You, me, and 30 minutes to change everything. Click the link below, pick a time, and tell me everything—your goals, your challenges, maybe even your secret to the perfect martini (business matters optional but appreciated).

3.

Seal the Deal

Shake hands (virtually, of course) I’ll send over an outline with the scope, dates, deliverables, and all the other boring details. Think of it as the blueprint for success—and it’s all smooth sailing with the last copywriter you'll need to hire.

Let's Get in
Touch
(or Not)

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Emails: The Secret Weapon Against Your Bank Account Running Dry

An email a day keeps bankruptcy at bay—obviously since it's the main driver of engagement, upsells, and repeat buys.

Deliverables

- Automations
- Daily Emails
- Promotional Campaigns:
- Re-engagement Emails:
- List Cleaning:

Sales Pages That Hit Harder Than a Netflix Plot Twist.

take or create your SP/VSL strip it down, and build it like Tony with the Mark 1. Spy on your target audience when they're home from work to uncover their deepest fears.

Deliverables

- Full sales page renovation or construction.
- 3 headlines to test.
- A/B testing(Optional)-Lead In Rewrite

Email Deliverability: The Gatekeeper to More Sales (and Fewer Headaches)

Good deliverability means your emails land in the inbox, not the abyss. Great means your audience sees every. single. offer. And buys.

Deliverables

Authentication Setup:
Domain/Sender Reputation Management:
- List Hygiene
- Content Optimization
- Promotions Tab Rescue
- ESP Guidance

Ads That Slap, Not Flop

Let's give the people what they want! An ad so glorious that they'll stop mid scroll, catch their breath, and realize that you're the one that's the one.
25 variations. A/B test to find the winner—saving you money, maximizing reach, and making sure your ads do their job (at least the copy.

Deliverables

- 25 ad variations
- 5 headlines
- 5 body copy options
- Performance guarantees

Leading Landing Pages (That don't suck)

Landing page so damn good, people will think you stole borrowed it. A headline that hooks, an opt-in that converts, and content that makes your offer impossible to ignore. Your landing page will work like a tesla robot to get you leads, trust, and sales.

Deliverables

- Full Landing Page
- 3 Headlines to test
- Opt-in box
- Persuasive content tailored to your audience(Optional)- Backend setup
- Integration with ESP
- Lead in rewrite

Websites: Do We Still Have Those?

Your website might not be the star of your sales funnel, but it's your credibility wingman, hyping you up and telling your crush how cool you are. I can't fix your UX, but I can make your words look nice enough that people may be tricked into thinking your website is vintage (on purpose).

Deliverables

- Cohesive Messaging
- Updated Copy

CheatCodes

How Cheat Code Algo
Transformed Open Rates into
Revenue

Part 1: The problem

Cheat Code Algo, a community dedicated to helping everyday investors become high-rollers, needed a way to improve their email engagement and increase subscription revenue. Prior to this campaign, the community's email efforts were inconsistent, lacking the punch needed to drive conversions and foster active engagement.
Their email list was active, but it wasn't turning open rates into sales. The team had a solid product with premium channels, course material, and trading mentorship, but subscribers needed more convincing to take the leap and commit financially.

Part 2: The solution

The campaign was built around three main types of content:
Personal Success Stories: These emails highlighted real community members who turned modest investments into impressive returns (e.g., $1,000 into $68,000). These stories showed subscribers that financial independence wasn't just possible—it was achievable.Strategic Teasers and Offers: Each email provided a glimpse of what lay ahead, whether it was an upcoming promotion, a limited-time offer, or exclusive insights. This approach built curiosity and FOMO, encouraging subscribers to click through and explore the premium channels or courses.Community-Driven Messaging: The emails emphasized the benefits of being part of an exclusive group—learning from top traders, sharing insights, and taking action as a team. This wasn't just marketing; it was an invitation to join an exclusive, winning tribe.
The results speak for themselves: a 15% increase in paid subscriptions added 120 new premium members, generating $35,880 at $299 per slot. Additionally, 7% of the community purchased course material at $997, adding $55,832 in revenue.
Total campaign revenue? $91,712—not bad for a few emails and a lot of FOMO.
Cheat Code Algo went from inconsistent email engagement to a thriving, paying community, showing the power of story-driven, targeted email marketing to transform interest into action.

Part 3: The result

Enter the Cheat Code Algo Email Campaign—a series of story-driven emails designed to educate, entertain, and convert. The campaign featured powerful calls to action (CTAs), community-building hype, and an emphasis on success stories.The results were clear:-38% open rate and 12% click-through rate.-20% increase in subscribers upgrading to premium channels (Discord communities and course material).-A 15% bump in paid subscriptions, adding 120 new premium members.Total revenue generated: $91,712.This campaign wasn't just about immediate results—it set Cheat Code Algo up for long-term gains. The increased email frequency, strategic member success stories, and consistent value-driven content helped turn email subscribers into active community participants and buyers.

Bizzy Bee

6-Figure Sales Confidence
Sales Page — Turning Doubt into Dollar Bills (And a Ton of Confidence)

Part 1: The problem

After being able to determine some of the most critical issues that Michelle's audience faced, we decided to segment this group and launch a targeted offer that would appeal to the majority while being highly relevant to a specific segment. The primary challenges revolved around sales anxiety, vague offers, and a lack of confidence in closing deals. Michelle needed a way to bridge these gaps and empower her audience to overcome these barriers.

Part 2: The solution

To address these challenges, I developed a multi-faceted solution focused on both the sales page and supporting marketing channels.Deeply Resonant Copy: I went straight to the heart of the audience's struggles—tackling perfectionism, imposter syndrome, and sales fear head-on. The language was raw, honest, and relatable, specifically tailored to connect with the audience's pain points.Empowering Narratives: I painted a vivid picture of what was possible for those who joined the program. Alongside these aspirational elements, we provided a solid framework for one-on-one mentorship to demonstrate a clear path forward.Strategic CTAs and Urgency: We incorporated limited spots and a ticking clock to create urgency. The calls to action were crafted in a way that made readers feel that if they didn’t act now, they’d miss out on the opportunity to become the confident, cash-flowing coach they aspired to be.Customized Support Benefits: I provided one-on-one training to help participants gain clarity and become more confident with sales. Additionally, we emphasized community engagement and accountability, offering a supportive environment where participants could connect, share experiences, and stay motivated.I also leveraged key elements from the sales page to craft an engaging email campaign and impactful social media ads, which significantly boosted awareness and drove targeted traffic to the sales page. These additional channels helped drive more traffic, allowing us to maximize the reach and effectiveness of the campaign. Since the campaign targeted a warm audience that already trusted Michelle, the messaging was able to maximize results effectively.

The campaign was built around three main types of content:
Personal Success Stories: These emails highlighted real community members who turned modest investments into impressive returns (e.g., $1,000 into $68,000). These stories showed subscribers that financial independence wasn't just possible—it was achievable.Strategic Teasers and Offers: Each email provided a glimpse of what lay ahead, whether it was an upcoming promotion, a limited-time offer, or exclusive insights. This approach built curiosity and FOMO, encouraging subscribers to click through and explore the premium channels or courses.Community-Driven Messaging: The emails emphasized the benefits of being part of an exclusive group—learning from top traders, sharing insights, and taking action as a team. This wasn't just marketing; it was an invitation to join an exclusive, winning tribe.

Part 3: The result

The page pulled off a 28% conversion rate, taking nervous visitors and transforming them into paying clients.
The campaign resulted in 12 qualified leads signing up for one-on-one coaching with Michelle, each worth $4,997, bringing in $59,964 in total revenue.
This success wasn't just about the numbers. It helped transform the audience's mindset from one of doubt to one filled with confidence.

SeedBank

Cannabis E-commerce
Email Campaign: Turning Inboxes into
Revenue

Part 1: The problem

Seed Bank, a B2C cannabis e-commerce client, needed a way to effectively engage their email list and drive substantial revenue. They had a solid product line with high-quality cannabis strains, but their email campaigns weren't bringing in the kind of cash flow they knew was possible.
Their email list was active, but it wasn't converting to sales at the level they desired. The inboxes were there, but they needed something more impactful to turn opens into orders.
The campaign featured personalized content tailored to segmented preferences and used creative copy elements like humor, a sense of urgency, and a dash of cheekiness to stand out in a crowded inbox. This approach led to increased subscriber engagement and, ultimately, substantial revenue.

Part 2: The solution

The campaign was built around three core strategies:Segmentation & Personalization: The email list was segmented based on subscriber preferences, allowing each email to feel more personal and targeted. Whether the subscriber was a regular customer or a new prospect, they received content that resonated directly with them. Personal touches meant that the emails hit harder and felt more relevant.Optimal Timing through A/B Testing: Timing is everything. By A/B testing optimal sending times, we ensured that emails hit subscribers' inboxes when they were most likely to be receptive. This simple change led to higher open and click-through rates, as emails arrived when recipients were ready to engage.Brand Writing: Each email had a voice that was both entertaining and persuasive. Humor, urgency, and a sense of community were key elements woven into the copy to ensure the emails didn't just get opened—they got read, enjoyed, and acted upon.

Part 3: The result

I rolled out a highly-targeted promotional email campaign for Seed Bank, and the results were impressive. The campaign was focused on maximizing open and conversion rates by segmenting the email list and personalizing the content to fit each group.